Scaling New Heights 2026: Checklist for CPA & Bookkeeping Firms
There’s a reason Scaling New Heights has become the one accounting conference that people in this industry actually talk about year-round. It’s not the keynotes alone, or the 100+ training sessions, or even the scale of it — it’s that the people who show up are genuinely wrestling with the hard stuff. Not “how do I stay compliant” hard. More like “what does my practice look like in three years if I don’t get ahead of this?” hard.
That conversation is more urgent than ever as we head into Scaling New Heights 2026.
Why This Year Feels Different?
The 2026 edition of Scaling New Heights carries the theme “Strange New World” — and it’s not a stretch. The past 18 months have reshuffled many of the assumptions that CPA firms and bookkeeping practices spent years building their workflows around. AI has moved from buzzword to actual workflow. Client expectations have quietly but meaningfully shifted upward. And the talent problem that everyone hoped was temporary has turned out not to be.
For firms that have been watching the advisory shift from the sidelines — waiting for a cleaner on-ramp into CAS — the window is narrowing. AICPA and CPA.com’s benchmark survey reported 17% year-over-year revenue growth in client advisory services, with firms projecting a 99% increase over the next three years. Eighty-five percent of the Top 100 firms are growing their CAS lines. This is no longer a “someday” category. It’s the center of gravity.
Scaling New Heights 2026 is built around exactly this inflection point.
What’s on the Scaling New Heights 2026 Agenda Worth Paying Attention To
The Scaling New Heights 2026 agenda runs June 14–17 at the Orlando World Center Marriott, with pre-conference activities beginning June 13. Over four days, attendees move through a mix of main-stage sessions, more than 100 advanced training classes, and an expo floor that showcases the most relevant accounting tech vendors in the country.
The training sessions are where the real value tends to concentrate. This year’s curriculum leans heavily into three areas: AI applications built specifically for accounting (not retrofitted tools — workflows that were designed for bookkeeping, CAS, and tax prep from the ground up), practice management for firms navigating the advisory transition, and QuickBooks ProAdvisor content that’s still among the most comprehensive you’ll find in a live format.
The keynote lineup includes Dr Daniel Susskind, an Oxford economist whose research on the future of professions has become required reading for anyone serious about where accounting goes from here, and Shola Kaye, whose work on communication and culture inside high-performance teams addresses something the accounting world tends to underdiscuss — the people side of practice transformation.
The Scaling New Heights conference also builds in structured networking in a way that most accounting conferences don’t quite manage. The Conference Wide Social, the Power Breakfasts, and the optional SNH Plus experience aren’t filler — for many attendees, the conversations in those rooms end up mattering as much as anything on the formal agenda.
Who Goes to Scaling New Heights — and Why the Mix Matters
The attendee profile at Scaling New Heights is notably different from that of larger general accounting conferences. It skews toward independent CPA firms, growing bookkeeping practices, outsourced accounting providers, and CAS-focused operations — the practitioners who are actively building something, not just maintaining it.
That makes the room unusually useful for anyone in a similar position. When a session on CAS pricing strategy or AI-assisted month-end close runs, the people in the seats aren’t hypothetically interested — they’re running firms where this applies now. The quality of peer exchange tends to be high because the self-selection is strong.
For CAS practices in particular, Scaling New Heights is the most relevant annual gathering for benchmarking where your practice sits against the industry, finding delivery partners and tech vendors, and picking up frameworks that can be implemented before the next quarter starts.
The Scaling New Heights 2026 Ticket Price and What You Get
Standard registration for Scaling New Heights 2026 is priced at $1,095. The SNH Plus tier, which includes additional access to exclusive sessions and extended networking, runs $1,495. Both tiers include the full main conference experience across all four days, training sessions, the technology expo, and social events.
Early registration discounts were available through February 2026, but the standard rate is still well below what comparable multi-day professional development events in this space charge. For a firm sending one or two people, the ROI calculation becomes fairly straightforward if you’re actually planning to act on what you learn — particularly if the CAS or AI automation sessions apply directly to current practice gaps.
What You Should Come Prepared to Think About
If you’re attending Scaling New Heights 2026, the most useful thing you can do before you arrive in Orlando is get specific about your delivery gap. Not your strategy gap — most firms attending have thought about where they want to go. The harder question is execution capacity: if clients asked for the full advisory package tomorrow, could you deliver it?
That question tends to surface in every CAS conversation at this conference, and the answers vary enormously. Some firms are exploring white-label delivery partnerships to extend their capacity without the cost and risk of a full internal hiring push. Others are investing in AI tooling to do more with existing headcount. Some are doing both.
The common thread is that firms willing to solve the delivery problem — not just articulate the vision — are growing faster than those still treating CAS as aspirational.
DNA Growth Will Be There
DNA Growth will be attending Scaling New Heights 2026 in Orlando. We work as a white-label delivery partner for CPA firms and fractional CFOs — handling FP&A, accounting, automation, and CFO tech delivery that enable advisory practices to scale their service offerings without scaling their headcount.
If you’re at SNH and want to talk about what that looks like for your firm, we’d welcome the conversation. No pitch decks, no hard sell — just a straightforward discussion about whether there’s a fit.
You can connect with us at the conference, DM us on LinkedIn, or reach out in advance at hello@dnagrowth.com.
The Bigger Picture
Scaling New Heights always attracts practitioners who are a little ahead of the curve — people who show up to conferences not because they’re required to but because they’re genuinely trying to figure out what’s next. In 2026, that instinct is unusually well-placed.
The firms that come out of Orlando with a clear plan for CAS delivery, a shortlist of technology decisions they’ve made, and two or three relationships worth following up on will have a meaningful head start on the back half of the year. The firms that show up without a specific agenda and drift from session to session will leave with notebooks full of ideas they never act on.
The Scaling New Heights conference gives you the conditions to do either. What you do with them is up to you.
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DNA Growth is a white-label delivery partner for CPA firms and fractional CFOs. We support FP&A, accounting, finance automation, CFO tech implementation, and virtual staffing — under your brand, on your timeline.